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Pricing

Stop renting an agency. Own the machine.

A custom AI system that runs your ads, answers and qualifies every lead in seconds, and books the jobs. Built for you, owned by you.

Market Leader
For a home service business that wants to dominate search, social, and AI answers across its market.
$25,000/mo
Setup from $15,000 · Minimum $5,000/mo in ad spend (billed separately, directly to platforms)
billed quarterly · 6-month minimum, half at signing
Book your Discovery Sprint
  • Included
  • Everything in Growth Engine~$23,500/mo
  • Both Meta and Google running together: cross-platform daily optimization~$4,000/mo
  • SEO and AI-answer engine so you rank in search and get cited by AI assistants~$4,500/mo
  • Video creative built and tested for your trade and market~$4,000/mo
  • Reputation and review management across Google, Facebook, and key directories~$1,000/mo
  • Everything we build transfers to you at term endYours to keep
  • Hired separately~$37,000/mo
Atlas
For multi-location operators who want the entire machine running across every market they're in or moving into.
$50,000/mo
Setup from $20,000 · Minimum $10,000/mo in ad spend (billed separately, directly to platforms)
billed quarterly · 6-month minimum, half at signing
Book your Discovery Sprint
  • Included
  • Everything in Market Leader~$37,000/mo
  • Multi-metro management: each market researched, built, and optimized independently~$6,000/mo
  • Full content engine across blog, social, email, and video~$8,000/mo
  • Advanced attribution from first click to closed job~$10,000/mo
  • Weekly strategy calls with our team~$8,000/mo
  • Dedicated account management~$1,000/mo
  • Everything we build transfers to you at term endYours to keep
  • Hired separately~$70,000/mo

Rates shown are typical market prices to hire each capability separately. The AI pipeline line is the market rate for a fractional AI engineer. How we priced this.

What we build for you

A custom AI agent trained on your business, your market, and your competitors, not a generic campaign template. Before we spend a dollar of your ad budget the system maps your local market, analyzes what's working for competitors, and builds your campaigns from that research. That research also picks your starting channel: Meta or Google, based on where your ideal customer actually is.

Once live the agent runs your ad campaigns end to end on that channel: avatars, ad sets, creatives, offers, CTAs, and iterates daily based on what's actually converting. Not monthly. Daily. You get a plain-English report that ties every dollar spent to booked jobs, not vanity metrics.

Every lead that comes in gets an instant response, gets qualified against your criteria, and gets booked onto your calendar. Nothing sits unanswered.

Everything in Growth, plus your AI agent expands to both channels: Meta and Google running together, capturing high-intent search traffic from people actively looking for your service right now alongside the demand your social campaigns create. The system manages both platforms simultaneously, allocating and shifting based on where your cost per booked job is lowest.

On top of paid we build your SEO and AI-answer engine so you show up in organic search and inside ChatGPT, Perplexity, and Google's AI answers when someone asks for the best contractor in your area. Most of your competitors haven't touched this yet. You will own it before they figure it out.

Video creative gets added to the mix: the agent tests and iterates on video ad formats that work for your specific trade, not repurposed stock content. Reputation and review management runs in the background, systematically building the social proof that closes jobs before the phone even rings.

Everything in Market Leader, running across multiple metros simultaneously. Each location gets its own market research, its own campaign logic, and its own local optimization, not a copy-paste of another market's setup. The system learns each territory independently and reports across all of them in one unified view.

A full content engine runs across channels: blog, social, email, video, feeding the SEO and AI-answer engine with original content that compounds over time. This is the layer that makes you impossible to displace once it's running.

Advanced attribution connects every dollar of ad spend to actual closed jobs, not just bookings. You see the full picture from first click to invoice paid. Weekly strategy calls with our team keep you in the loop without requiring you to be in the machine. You stay at the operator level while the system handles execution.

Transparency

How the money works

No metered billing that climbs when things go well. No surprises. Here is exactly how it's structured.

Flat monthly retainer

No per-lead surcharge, no metered billing that climbs when the system performs. One predictable number.

Your ad budget is separate

Ad spend goes straight to the platforms in your own account where you can always see exactly what it spends. We never touch it.

Engine tiers: six-month commitment

Half paid at signing, the balance spread across the remaining months. The build starts fully funded and both sides carry real skin in the game.

Short terms on response plans

The response plans run on a three-month minimum, billed quarterly, with setup included.

Minimum ad spend per tier

Growth $3,000/mo, Market Leader $5,000/mo, Atlas $10,000/mo, paid directly to the platforms in your own account. The system learns from real campaign data, and below these levels it cannot optimize meaningfully. We never touch your ad budget.

Everything we build is yours

The system transfers to you at the end of the term. You are buying an asset you keep, not renting access to a black box.

Compare

See what's included

Capabilities side by side. Starter is the lead-response baseline, with Pro and Scale adding volume above it. Growth, Market, and Atlas are the full marketing engine.

Capability Hired separately Starter Growth Market Atlas
Core · every plan
Every lead source in one inbox~$500/mo
AI instant response (text + voice)~$1,500/mo
Missed-call text-back~$200/mo
Lead qualification + booking~$2,000/mo
Your data organized + owned~$1,000/mo
Marketing engine
Market + competitor research~$3,000 build·
Paid ads built + managed~$3,000+/mo·Meta + GoogleMeta + Google
Landing page~$3,000 build·
CRM pipeline + reporting~$7,000 build·
Nurture (text + email)~$2,500/mo·
Custom AI pipeline + data engineering~$18,000/mo·
Market & beyond
SEO + AI-answer engine~$4,500/mo·
Video creative~$4,000/mo·
Reputation management~$1,000/mo·
Atlas only
Full content engine~$8,000/mo··
Multi-metro~$6,000/mo per market··
Advanced attribution~$10,000/mo··
Weekly strategy calls~$8,000/mo··
Dedicated account management~$1,000/mo··

You are not locked into a black box

If we miss on delivery, you get service credit, not excuses (credit caps scale by tier). Everything we build transfers to you at term end. We would rather earn the next month than trap you in it.

Start here

The Discovery Sprint

Before any engagement we run a paid Discovery Sprint. We map how you get leads now, where work is slipping away, and exactly what we would build for your business. You leave with the full plan whether or not we work together.

Discovery Sprint
from $5,000
FAQ

Pricing questions, answered

Per-lead pricing punishes you when the system works. If we build something that generates 50 leads a month instead of 20 your bill shouldn't triple. Flat pricing means our incentive is to build the best possible system and every lead above baseline is pure upside for you.
Growth Engine requires $3,000/mo, Market Leader $5,000/mo, Atlas $10,000/mo, paid directly to the platforms in your own account. These aren't arbitrary numbers. The AI pipeline learns from real campaign data. Below these thresholds the system doesn't have enough signal to optimize meaningfully in the first 90 days and we won't take your money knowing we can't deliver results.
No, and that's intentional. Your ad spend goes straight to Google, Meta, and other platforms in your own account. You always see exactly what's spent and where. The retainer pays for building and running everything around the ads: the research, the campaigns, the creative, the optimization, the lead response, the reporting.
A real marketing system takes time to build, learn, and pay off. The first two weeks are build. The next 30-60 days are early learning. By month three the system knows your market and starts compounding. Six months gives it a fair shot and gives you a real ROI picture. The lead response plans run on three months because they go live in days and produce results faster.
Real build work. Before anything goes live we're doing market research, building your custom AI pipeline, writing campaign logic, standing up your CRM, configuring lead routing, and testing everything. The setup fee funds that work. It's not an admin charge, it's the foundation the whole system runs on.
Discovery Sprint takes about two weeks. The build phase takes another two weeks from kickoff. You're typically live and generating data within 30 days of signing. Lead response plans move faster, usually live within a few days of onboarding.
You get service credit, not excuses. And everything we built is yours to keep regardless. We carry real risk alongside you. That's why we run a Discovery Sprint first: we won't sell you a tier that doesn't fit your business.
Yes. Your configured system transfers at term end: the pipelines, automations, AI knowledge base, phone numbers, and all of your data. From there you pay the platform fee directly, around $100 to $300 a month, or keep us managing it. We keep our agent runtime and the learning layer that improves across all our clients.
If you need leads answered and booked right now start with the lead response plans. If you're ready to build a full marketing machine Growth Engine is where most businesses start. Market Leader is for businesses ready to own search and social simultaneously. Atlas is for multi-location operators running at scale. The Discovery Sprint tells you exactly which tier fits before you commit to anything.

Not sure which level fits?

Book a short call. We'll walk your numbers and tell you straight which tier earns its keep, or if you're not ready yet.

Book a strategy call